The Key to Success…..Effectively Marketing Your Benefit ProgramsAny company that puts money into their benefit programs wants to ensure that they are adequately marketed to provide maximum awareness and utilization. The way these programs are communicated has drastically changed over the past decade.
In the past, hard copy collateral was primarily used to market benefit programs. This included mailing brochures directly to employees’ homes, handing out wallet cards, placing tent cards in the cafeterias, and hosting on-site educational workshops. With the advent of the internet and social media, these marketing methods have certainly changed. It seems that very little print media is being used these days and even “all employee” email blasts are no longer widely used. People aren’t attending workshops so these have been replaced by webinars that are recorded to allow for “anytime viewing”. Company intranets are used extensively to promote programs, but even then, there is a feeling of over-exposure and alienating employees with too much messaging. And social media has emerged as one of the prime mechanisms for getting the word out. Many companies use Facebook, LinkedIn, and Twitter accounts to conduct this messaging.
Keep in mind, however, that what is effective for one company may not be for another. Your company culture definitely dictates how things should be communicated. Companies that are nimble, flexible and aware of societal and business trends will be the most successful in getting their programs visible to the most employees possible.
LesConcierges can help you design and market an innovative concierge benefit program. To learn more, contact us at www.lesconcierges.com/business-offerings/employee-loyalty or firstname.lastname@example.org.